Recycle Now stand, Ideal Home Show

To design a stand that raises awareness of the Waste and Resources Action Programme (WRAP) and recycling amongst the exhibitor base and the general public. The aim of the stand was to show how people can recycle more in the home, to get them excited about new, recycled products and to show them that with recycling, the possibilities are endless. 

The stand took the form of a recognisable symbol of domesticity - a two-up, two-down pitched roof house. The design was then abstracted and distorted to create three interconnected sections - kitchen, garden and lounge areas. The forms were angled and cantilevered to give a dynamic perspective to the overall appearance. 

Materials used for the construction of the stand were all recycled or recyclable. The kitchen section was constructed from cardboard laminated together to form thick structural walls. The living space was constructed using a steel frame that was clad in recycled plastic sheeting made from water bottles. This structure incorporated a bench fitted with a cushion upholstered in fleece materials recycled from plastic bottles and displays the bottles beneath. The kitchen work surface was made from recycled glass and resin and recycled yoghurt pot plastic was used for the cabinet doors.