Magma store, Covent Garden
Magma is a small British chain of shops selling art and design books and in this case design related products. This was their first product store and so the inspiration for the store was taken from packaging design - corrugated cardboard became the sole material used for the interior architecture and shelving for this store. The shelves, counter, display furniture, hanging racks, and partitions were all constructed from folded, stacked, or tubular treated cardboard.